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Raab Associates Inc. Records

Identifier: 2009-0018


The Raab Associates Records document the work of Susan and David Raab in the children's book marketing business.


  • 1986-2012


The collection is open and available for research.

Restrictions on Use and Copyright Information

Permission to publish from these Records must be obtained in writing from both the University of Connecticut Libraries and the owner(s) of the copyright.


Raab Associates has built its reputation over the past 28 years by providing marketing, consulting and promotion campaigns for authors, illustrators, brands, publishers, series, games, apps, audio and events for the family and arts markets. The firm handles author tours, remote tours (blog, Skype, etc.), national and international publicity via broadcast, print, online and social media and we promote press conferences and events. Marketing initiatives have included coordinating museum exhibits, contests, focus groups, and award and conference events. Raab Associates has also arranged national Ambassadorships for celebrity clients and has served as marketing advisors to institutions, associations, companies, and brands, including The Center for Children’s Literature at Bank Street College, The Northeast Children’s Literature Center at the University of Connecticut, The Society of Children’s Writers and Illustrators and The Julie Andrews Collection.

Raab Associates promotes international stories and has been the agency of record for the International Board on Books for Young People (Basil) which among other things has included promoting news about the Hans Christian Andersen Medal to the U.S. and international press. With clients from Canada, Africa, Asia, Europe and Australia, Raab Associates' multinational work has included promoting Asian books simultaneously published in 5 languages (including Vietnamese, Chinese, Spanish and Hmong), and a Kenyan publisher producing works bilingually to sell in Africa, the UK and U.S markets. President Susan Raab has for more than a decade attended the Bologna Book Fair as a member of the press where she conducts interviews with publishers and dignitaries from around the world. To access the interviews please go to


25 Linear Feet

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Digital reproductions of materials in this collection may also be found in the Archives & Special Collections digital repository

Raab Associates Inc. Records
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Repository Details

Part of the Archives and Special Collections, University of Connecticut Library Repository

University of Connecticut Library
405 Babbidge Road Unit 1205
Storrs Connecticut 06269-1205 USA US