James M. Vicary Papers

Collection

Identifier: 1998-0320

Staff Only

Scope and Content

The collection contains correspondence, publications, surveys, and related materials pertaining to Mr. Vicary's survey research and polling activities. The majority of the materials date from 1948-1959.

Dates

undated, 1936-1967

Access

The collection is open and available for research.

Restrictions on Use

Permission to publish from these Papers must be obtained in writing from both the University of Connecticut Libraries and the owner(s) of the copyright.

Biography

James McDonald Vicary was born in Detroit, MI, on 30 April 1915. He received his A.B. degree from the University of Michigan in 1940. While at University, Vicary ran the Bureau of Student Opinion. He has been associated with the J.L. Hudson Company (Detroit, MI), Benson and Benson (Princeton, NJ), Crowell-Collier Publications Company (NY), and Benton and Bowles, Inc. (NY). He was a member of the American Association for Public Opinion Research, American Psychological Association, American Sociological Society, American Statistical Association, Society for Applied Anthropology and American Marketing Association. Mr. Vicary is the author of articles on research in such journals as the Public Opinion Quarterly, Harvard Business Review, and Printer's Ink

Extent

5.2 Linear Feet

Language of Materials

English

Additional Description

Abstract

James McDonald Vicary was born in Detroit 30 April 1915. He has been associated with the J.L. Hudson Company (Detroit), Benson and Benson (Princeton, NJ), Crowell-Collier Publications Company (NY), and Benton and Bowles, Inc. (NY). Mr. Vicary is the author of articles on research in such journals as the Public Opinion Quarterly, Harvard Business Review, and Printer's Ink. Mr. Vicary is most known for his work with subliminal messages in advertising.

Arrangement

Series I: Personal Materials (undated, 1940s-1967)

Series II: James M. Vicary Company (undated, 1936-1967)

Related Material

Archives & Special Collections has a substantial collection of materials pertaining to public polling and survey research. For detailed information on these collections please contact the curator or ask at the reference desk.

Separated Materials

The following titles have been cataloged: Madison Avenue USA Dodd A13729 The Hidden Persuaders Dodd Public Relations Dodd Motivation research in advertising & marketing Dodd Die Geheimsymbole der Alchymie, Arzneikunde und Astrologie des Mittelalters Dodd Symbol and metaphor Dodd