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Marketing research

 Subject
Subject Source: Fast

Found in 3 Collections and/or Records:

Advisory Committee, 1989

 File — Multiple Containers
Scope and Contents From the Sub-Series:

Materials from Marlene Barron's work on the AMS Board of Directors and her involvement with numerous committees, including the Seminar Committee, Teacher Education Committee, and Preprimary Committee. Barron served as the AMS treasurer and then as president of the board. This subseries also includes materials related to AMS's public relations and marketing, particularly work with the Barth Agency.

Dates: 1989

Elmo Roper Papers

 Collection
Identifier: 1995-0050
Abstract

Elmo Roper (1900-1971) was a pioneer in the fields of market research and public opinion polling. The collection contains correspondence, speeches, speech cards, articles, newspaper clippings, and scrapbooks, some job files from Roper Research Associates, and a variety of press releases, advertisements, and legal papers from the various groups and corporations with which he was involved.

Dates: 1909-1972