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Public opinion

Subject Source: Fast

Found in 4 Collections and/or Records:

Warren Mitofsky Papers

Identifier: 2008-0071

The Warren Mitofsky Papers span the years 1948 through 2006. A large majority of the papers concern Mitofsky’s involvement with the major news networks in various primaries and elections in American and foreign elections during this period, including his conducting of exit polls, which he invented in 1967.

Dates: undated, 1893-2006

Paul K. Perry Papers

Identifier: 2010-0028

The collection contains correspondence, reports, studies, polls and similar materials related to the personal and professional interests of Paul K. Perry. Perry worked for the Gallup organization for a number of years and helped expand the organization.

Dates: undated, 1920-1987

Elmo Roper Papers

Identifier: 1995-0050

Elmo Roper (1900 - 1971) was a pioneer in the fields of market research and public opinion polling. The collection contains correspondence, speeches, speech cards, articles, newspaper clippings, and scrapbooks, some job files from Roper Research Associates, and a variety of press releases, advertisements, and legal papers from the various groups and corporations with which he was involved.

Dates: undated, 1909 - 1972

James M. Vicary Papers

Identifier: 1998-0320
Abstract James McDonald Vicary was born in Detroit 30 April 1915. He has been associated with the J.L. Hudson Company (Detroit), Benson and Benson (Princeton, NJ), Crowell-Collier Publications Company (NY), and Benton and Bowles, Inc. (NY). Mr. Vicary is the author of articles on research in such journals as the Public Opinion Quarterly, Harvard Business Review, and Printer's Ink. Mr. Vicary is most known for his work with subliminal...
Dates: undated, 1936-1967