Public opinion
Found in 4 Collections and/or Records:
Warren Mitofsky Papers
The Warren Mitofsky Papers span the years 1948 through 2006. A large majority of the papers concern Mitofsky’s involvement with the major news networks in various primaries and elections in American and foreign elections during this period, including his conducting of exit polls, which he invented in 1967.
Paul K. Perry Papers
The collection contains correspondence, reports, studies, polls and similar materials related to the personal and professional interests of Paul K. Perry. Perry worked for the Gallup organization for a number of years and helped expand the organization.
Elmo Roper Papers
Elmo Roper (1900 - 1971) was a pioneer in the fields of market research and public opinion polling. The collection contains correspondence, speeches, speech cards, articles, newspaper clippings, and scrapbooks, some job files from Roper Research Associates, and a variety of press releases, advertisements, and legal papers from the various groups and corporations with which he was involved.
